MOVE: The 4-question Go-to-Market Framework

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MOVE: The 4-question Go-to-Market Framework Customer Reviews

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• 5.0 out of 5 stars from Vladimir Blagojevic -- Changed my view of GTM : If things that used to work for you don't seem to work anymore, you feel stuck and that you should be growing faster than you are — or you just want to be more intentional and proactive about growing your business, this book is for you ( Reviewed in the United States on October 13, 2021 )
• 5.0 out of 5 stars from Jay Holden -- MOVE Charts the Future : Peak into the next 5 years of high growth B2B companies by reading this book. I had the privilege of reading and commenting on an early pre-publication draft of this book and it brought a lot of what's happening in the world of B2B Marketing, Sales, and Customer Success into alignment for me. It is clearly written and practical, focused on a framework that you can begin using today for educating your circle of influence and moving toward a new environment of growth. I'm now reading the publication version I just received, and the templates alone are worth getting the purchase. Great job Sangram and Bryan and thank you for pouring your energy into giving us this book. ( Reviewed in the United States on September 24, 2021 )
• 4.0 out of 5 stars from Peng Jin -- Easy read : . This book is exactly that. ( Reviewed in the United States on October 24, 2021 )
• 5.0 out of 5 stars from Vince Koehler -- An Essential Guide to Navigate Go-to-market Success : The four questions provide the path to think through and focus on the right things at the right time. Go-to-market complexities can paralyze the most tenured marketer to inaction, and Sangram's guidance provides a tangible framework to guide teams, gather input, and rapidly move forward. ( Reviewed in the United States on October 6, 2021 )
• 5.0 out of 5 stars from AtlJTH -- Putting the next stage of b2b marketing into context/action : The efficient acquisition of customers is an ever-evolving journey. Markets change, technologies change, buyer behaviors change, practitioner approaches change. For anyone looking to be at the forefront of efficient and repeatable customer acquisition over the next few years, this book lays out both some of the macro and the micro things to be thinking about so that you can be ever-improving your methodologies as well as your creative thinking. This will help your marketing and sales department SAVE money. You'll acquire buyers faster, less expensively and in higher volume, all while improving your personal capabilities as a practitioner. ( Reviewed in the United States on September 23, 2021 )
• 5.0 out of 5 stars from Denise -- Simple, Actionable Framework for GTM Strategy : Sangram and Bryan do a phenomenal job of laying down actionable concepts to align sales, marketing, AND customer success teams through the MOVE framework. But, even more importantly, this framework will enable executives to continually transform and execute their GTM strategy. The MOVE framework seems obvious as they walk you through it, but it's shocking how many organizations struggle to scale and effectively optimize revops functions. This is a must-read for anyone in a B2B role, but especially for leaders ready to implement the business and mindset changes necessary for high-velocity growth. ( Reviewed in the United States on September 21, 2021 )
• 5.0 out of 5 stars from Seth Goldstein -- Hands down the best Go-To-Market Framework Out There : Sangram knows his stuff. His GTM framework is top notch. What's even better is that the book is an easy read and easily digestible. Another great book for your library of business books. It's going to be a legendary book. ( Reviewed in the United States on September 21, 2021 )
• 5.0 out of 5 stars from Creative Bingo -- Must read book on GTM : Sangram is a master of GTM, one who pioneered the Account Based Marketing as a co-founder of Terminus, which is a leader in the ABM category now. This book details how to approach GTM using simple to follow frameworks and best practices. ( Reviewed in the United States on September 22, 2021 )
• 5.0 out of 5 stars from Rik. aka Klokwerkboy -- the book all B2B Leaders have been waiting for - CMO, CRO and CEO : I bought the kindle version and then had to buy the paperback so I could scribble notes in the margin. I demolished this book in 3 hours. This book is a wake-up call to think differently about how your company goes to market. It's time to stop operating in silos and jointly work as a Go-to-market team. Thinking in terms of revenue teams and all taking accountability for it is not a new concept but Vajre and Brown offer a simple framework to help the CMO become the change agent and take action ... so MOVE. This is a must-read for leaders not just in marketing but sales, customer success, operations and yes the CEO. ( Reviewed in the United Kingdom on September 21, 2021 )
• 5.0 out of 5 stars from Daniel Richards -- Enjoyable & actionable : Really enjoyed this book - enjoyable read but also full of actionable information. ( Reviewed in the United Kingdom on October 26, 2021 )
• 5.0 out of 5 stars from Kindle reader -- If you want to learn everything about GTM, then go pick up this book right away! : I now have a clear vision as to how to execute GTM in the right way. So far I have been thinking GTM is owned only by marketing and sales. But I was wrong all along. I'm really thankful to have read this book, else it would have been difficult for me to get a clear perspective on this topic. I knew there is a hype around RevOps as a function, but didn't have a clear idea, but this book opened my eyes. MOVE framework is executable. Sangram and Bryan have broken down complex business functions into simple terms and have explained them very clearly. That's what I loved so much about the book. I'm a PMM, I still have a long way to go in understanding all of the functions, KPIs and gain experience, but even I was able to understand everything in this book in a crystal clear fashion. ( Reviewed in India on September 21, 2021 )
• 5.0 out of 5 stars from Samir Kumar Sah -- Actionable Framework for scalable B2B Growth : This book is a must have for any top leaders in an organisation. GTM has been a complex puzzle. And every company has its own view of looking at GTM. And this is the major problem. Book clearly reasons what is the major problem with GTM in vast majority of organisation. It's just not a marketing department job. It must not be owned CMO or product team. Its ownership must be with CEOs and CMOs, CROs and CTOs can all together play a big part. ( Reviewed in India on September 28, 2021 )
• 5.0 out of 5 stars from Dirk Schart -- Go-to-Market is the fuel for your rocket : I have been involved in 50+ go-to-market plans and it is always a challenge. There are many switches and toggles, you can't just copy from one product or company to another. Sangram and Bryan built a straightforward framework that serves as guardrails. It is nothing you just copy, you use it to build your own GTM approach. I have read a bunch of books and articles about go-to-market and they all have value inside, but what I like with the Move book is that it covers the entire journey from marketing and selling to servicing and supporting customers. Easy to read on a weekend with 150 pages. ( Reviewed in Germany on September 23, 2021 )

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Sep 21, 2021 — In Move, B2b Go-To-Market Experts Sangram Vajre And Bryan Brown Provide You With A Four-Question Framework That Will Reveal Your Next Steps  Sangram Vajre Is The Co-Founder Of Terminus And He Is The Co-Author (Along With Bryan Brown) Of A New Book Titled: Move: The 4-Question Go-To-Market  Sep 21, 2021 — Ideation. Transition. Execution. These Are The Three Stages Of Business Growth Every C-Suite Leader Must Navigate Throughout The Life Of  Sep 21, 2021 — “Move” Seeks To Highlight Common Mistakes Companies Make When Creating Go-To-Market Strategies And To Provide Solutions That Transform These  Sep 29, 2021 — And How Is Draws Inspiration From Great Content Like The New Book. "Move: The 4-Question Go-To-Market Framework" By Sangram Vajre. Move: The 4 The 4 Move: The 4 Terminus Releases “MOVE,” A Modern Framework For Go On the MOVE: What We've Learned from the 4 Related searches terminus terminus jobs terminus solutions terminus knowledge base terminus technology terminus tooling terminus partners terminus ad